About India At Home

One of the biggest quality India Grocery Stores with 6 major stores in Melbourne.

Project

We had been associated for India At Home from years now and have not only rebuilt their digital journey but has provided the first-hand easy-to-navigate user experience through the Indian Grocery Store. When India At Home team decided to launch their first Cash and Carry Store in Melbourne, we were asked to create the true Indian branding for the store. We created several designs depicting different states and cultures of India for the store exterior which made it one of its kind first ever Indian Grocery Mart to do it in Melbourne.

Challenges

We had to do the extensive research of the Indian communities that are spread across Melbourne in order to understand better what cities and cultures to focus on more which will attract them.