About Hero Electric

Hero Electric is India’s first and largest manufacturer of electric 2-wheelers with hundreds of thousands happy customers across the country and growing day by day.

Project

Hero Electric wanted to test the waters with a wide spread outdoor campaign of their newly launched Electric Scooties around Diwali. It was for the first time ever when Hero Electric has planned to do a nationwide hoarding campaign. We were roped in for the task and we carefully strategized and scouted the best of the locations from Kashmir to Kanyakumari. After spending pain-strikingly long hours in planning every minuscule detail of the campaign, we successfully executed the campaign with 400+ hoardings across 23 states, just in time of Diwali which is one of the busiest time of the year for any vendor, agency and marketer.

Challenges

We were tasked with a month long campaign which required changing of the hoarding’s design every 15 days. Since, it was Diwali and hoardings were also placed in far-flung areas of north-east and south Indian cities, it was race against time for us.